Price a menu in 20 seconds. Send a branded proposal in two taps. Run service from your phone. That’s the power of Studio by SERVD.
Studio is included free for all chefs on SERVD. Open it now →
Organic chicken thigh
~6 oz cooked
$2.45
Tempura shrimp
2 large shrimp
$1.65
Tempura batter / oil
coating + fry oil
$0.20
Salmon cubes
~3 oz cooked
$1.50
Sushi roll pieces
3 pcs · fish, rice, nori
$1.20
Broccolini
~3 oz
$0.55
Couscous / grain salad
~1 cup
$0.45
Sauces / glaze
teriyaki, eel sauce
$0.20
Studio is included free for all chefs on SERVD. Open it now →
Just like a fried chicken sandwich your grandmother used to make.
No more big tech or being attached to a cubicle all day. You can price out your menu in seconds from your mobile device — no matter where you are.
Photo of a printed menu, handwritten card, or PDF. Studio extracts every dish, infers proportions, matches your pricebook.
Mint a public page with your logo + brand color. Multi-tier pricing. Client picks one, taps 'I'm in', you're notified instantly.
Studio builds your mise en place — pickup, prep, cook, plate, cleanup. Tap through it the morning of. Adjust on the fly.
Live Kroger feed + per-vendor pricebook. Forward any invoice email and Claude reads every line into your pricebook. Margin alerts before the dish ships. Optional Toast POS sync wires daily revenue into plate cost.
And built with one goal in mind — spend more time loving food and less time doing paperwork.
Re-pricing every menu by hand
Photo a menu → Studio extracts every dish → costed in 20s
One spreadsheet per event, none of them current
Pricebook follows you across every event, every vendor
Vendor invoices never reconciled with what you charged
Margin warned the moment a menu drops below your floor
Client quotes written in iMessage at 11pm
Branded proposals to clients, with a tap-to-accept button
"I think we made money on that one"
Mise en place generated for the day-of from your phone
Plan menus from your laptop. Run service from your phone. Every change syncs instantly between them.
3 mins
To your first costed menu
With the onboarding wizard
63%
Average chef margin
Across 200+ costed events
~20s
From photo to costed menu
AI extract + cost match
$0
Forever, for SERVD chefs
Studio comes included
Chefs on Studio
“I priced a 6-course tasting menu in eight minutes that used to take me three hours of spreadsheet hell. I caught a margin leak on lamb the same night.”
Elena R.
Private chef · Denver
“Studio paid for itself the day I sent my first proposal. The client picked the higher tier — and the brand color on the page sealed it.”
Marcus T.
Catering chef · Brooklyn
“Shopping list on my phone at the farmers market, offline. That alone made me cancel my old food cost software the same week.”
Priya S.
Chef-owner · Austin
Most tools in this category are built for restaurants and charge per location. We’re built for the chef walking between kitchens — and we’re a fraction of the price.
Read the full competitive teardown →| Feature | SERVD Studio $0–29 / mo Free for SERVD chefs | Meez ~$199 / mo Recipe + costing for restaurants | Restaurant365 ~$469 / mo / loc Full-stack restaurant ops | Caterease ~$129 / mo Catering CRM + BEOs | Total Party Planner ~$99 / mo Catering management | 7shifts $0–35 / mo / loc Scheduling + payroll (no costing) | Reciprofity ~$99 / mo Recipe costing for production |
|---|---|---|---|---|---|---|---|
| Ingredient costing + pricebook | ✓ | ✓ | ✓ | ~ | ~ | — | ✓ |
| AI menu extract from a photo | ✓ | — | — | — | — | — | — |
| Client-facing proposal pages | ✓ | — | — | ✓ | ✓ | — | — |
| Multi-tier pricing per proposal | ✓ | — | — | — | ~ | — | — |
| AI-generated mise en place | ✓ | — | — | — | — | — | — |
| Market-price intelligence | ✓ | — | — | — | — | — | — |
| Chat-with-your-numbers Q&A | ✓ | — | — | — | — | — | — |
| Built for private chefs | ✓ | — | — | ~ | ~ | — | ~ |
| Mobile-first / works in pocket | ✓ | ~ | — | ~ | ~ | ✓ | ~ |
SERVD StudioUs
$0–29 / mo
Free for SERVD chefs
Meez
~$199 / mo
Recipe + costing for restaurants
Restaurant365
~$469 / mo / loc
Full-stack restaurant ops
Caterease
~$129 / mo
Catering CRM + BEOs
Total Party Planner
~$99 / mo
Catering management
7shifts
$0–35 / mo / loc
Scheduling + payroll (no costing)
Reciprofity
~$99 / mo
Recipe costing for production
Prices reflect public listings or commonly reported starting tiers as of 2025. Many of these tools have per-location minimums or feature-gated upgrades that raise the all-in cost. SERVD Studio is free forever for SERVD chefs; external pricing starts at $29/month with no per-location minimums.
Pricing
Solo
$29/mo
1 chef. Unlimited menus. Pricebook + costing.
KitchenPOPULAR
$79/mo
Up to 5 users. 1 location. Integrations.
Pro
$149/mo
Unlimited users + locations. Public API. Analytics.
Enterprise
Custom
White-label, custom integrations, data warehouse sync.
Already a SERVD chef? Studio is free for you forever. See the full breakdown →
One more thing
Three minutes of setup. No credit card. Studio is free forever for SERVD chefs and free to try for everyone else.